ee44 Privacy Policy

1 Introduction

ee44 is committed to protecting the privacy and personal data of all individuals who interact with the ee44 platform. This Privacy Policy sets out the basis on which personal data that ee44 collects from you, or that you provide to ee44, will be processed. It applies to all players who register accounts on bree44.com and all individuals who browse or access the ee44 website.

ee44 recognises the importance of data privacy to our player community, which includes players from across Pakistan — from Karachi and Lahore to Islamabad, Rawalpindi and Faisalabad. We handle your personal data with the care and diligence it deserves and apply appropriate technical and organisational measures to keep it safe at all times.

2 Data Controller

For the purposes of this Privacy Policy, ee44 is the data controller responsible for the personal data of registered players and website visitors. ee44 determines the purposes for which and the manner in which personal data is processed in connection with the operation of the ee44 platform.

If you have any questions or concerns about how ee44 processes your personal data, or wish to exercise any of your data rights, you may contact our Data Protection team at: [email protected]

3 Categories of Personal Data We Collect

ee44 collects the following categories of personal data in connection with your use of the platform:

4 How We Collect Your Data

ee44 collects personal data through the following means:

• Directly from you — when you register an Account, complete the KYC process, make a deposit or withdrawal, contact customer support, or participate in promotions.
• Automatically — when you access or use the ee44 platform, through cookies, server logs and similar tracking technologies that capture technical and usage data.
• From third parties — from identity verification providers during the KYC process, from payment processors such as JazzCash and Easypaisa for transaction verification, and from fraud prevention services for security screening.

5 Legal Basis for Processing

ee44 processes your personal data on the following legal bases:

• Performance of a contract — processing necessary to provide you with the ee44 services you have registered for, including account management, payment processing and game access.
• Legal obligation — processing required to comply with applicable legal and regulatory obligations, including KYC identity verification, anti-money laundering (AML) checks and age verification requirements.
• Legitimate interests — processing carried out in furtherance of ee44's legitimate business interests, including fraud prevention, platform security, service improvement and responsible gaming monitoring, where such interests are not overridden by your data protection rights.
• Consent — processing based on your freely given, specific and informed consent, including for the receipt of marketing communications. You may withdraw consent at any time.

6 How We Use Your Personal Data

ee44 uses the personal data we collect for the following purposes:

• To create, verify and manage your ee44 Account, including identity verification via KYC.
• To process deposits and withdrawals via JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah and USDT.
• To provide access to and operation of all ee44 gaming and betting services, including cricket betting, PSL markets, live casino and slots.
• To communicate with you regarding your Account, including security notifications, verification requests and support responses.
• To detect, investigate and prevent fraudulent activity, money laundering and any other activity that violates ee44's Terms and Conditions or applicable law.
• To comply with KYC, AML and age verification obligations under applicable regulatory requirements.
• To monitor your gaming activity for responsible gaming purposes and to administer self-imposed limits or self-exclusion arrangements.
• To improve and personalise the ee44 platform, including analysing usage patterns and game preferences to enhance the user experience.
• To send promotional communications, bonuses and special offers where you have provided your consent to receive such communications.

7 Sharing Your Personal Data

ee44 may share your personal data with the following categories of third parties, strictly for the purposes described in this Privacy Policy:

• Payment processors — JazzCash, Easypaisa and banking partners (HBL, UBL, Meezan Bank, Bank Alfalah) for the processing of deposits and withdrawals.
• Identity verification providers — third-party KYC and AML screening services engaged by ee44 to verify player identities and comply with regulatory obligations.
• Game providers — technology partners including PG Soft, Pragmatic Play and Evolution Gaming who operate the casino games available on ee44, to the extent necessary for game operation and technical support.
• IT and security providers — cloud hosting, cybersecurity and platform infrastructure providers who process data on behalf of ee44 under strict data processing agreements.
• Regulatory and law enforcement authorities — where required by applicable law, court order or regulatory directive, ee44 may disclose personal data to competent authorities.

8 Cookies and Tracking Technologies

ee44 uses cookies and similar tracking technologies on the ee44 platform to enhance your experience and to collect technical and usage data. The following categories of cookies are used:

• Strictly necessary cookies — essential for the operation of the ee44 platform, including session management, authentication and security. These cannot be disabled.
• Functional cookies — used to remember your preferences, such as language settings and game lobby layout, to personalise your experience on ee44.
• Analytics cookies — used to collect aggregated data about how players use the ee44 platform, enabling us to identify improvements and optimise performance. No personally identifiable data is shared with analytics providers in a form that identifies individual players.
• Security cookies — used to detect and prevent fraudulent activity, bot access and other malicious behaviour on the ee44 platform.

You may control cookie preferences through your browser settings. Disabling non-essential cookies may affect the functionality of certain features on ee44.

9 Data Security

ee44 implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction or alteration. These measures include:

• 256-bit SSL encryption applied to all data transmitted between your device and the ee44 platform.
• Encrypted storage of all sensitive personal and financial data on secured servers.
• Strict access controls limiting internal access to personal data to authorised personnel with a documented legitimate need.
• Regular security assessments, penetration testing and vulnerability scanning of the ee44 platform infrastructure.
• Multi-factor authentication requirements for internal administrative access to ee44 systems.
• Incident response procedures for the detection, investigation and notification of personal data breaches.

While ee44 takes all reasonable precautions to protect your data, no online platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your Account credentials and for promptly notifying ee44 if you suspect any unauthorised access to your Account.

10 Data Retention

ee44 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and regulatory obligations. In practice, this means:

• Account data is retained for the duration of your active ee44 Account plus a minimum of five years following Account closure, as required by applicable AML and gaming regulatory obligations.
• Transaction and betting records are retained for a minimum of five years from the date of the relevant transaction, in compliance with financial record-keeping requirements.
• KYC verification documents are retained in accordance with applicable AML regulations, typically for a minimum of five years after the end of the business relationship.
• Customer support communications are retained for two years from the date of the relevant interaction.
• Technical and usage data collected via cookies and analytics is retained for no longer than 13 months.

At the end of the applicable retention period, personal data is securely deleted or irreversibly anonymised in accordance with ee44's data disposal procedures.

11 Your Data Rights

Subject to applicable law, you have the following rights in relation to the personal data ee44 holds about you:

• Right of access — you may request a copy of the personal data ee44 holds about you at any time.
• Right to rectification — you may request correction of inaccurate or incomplete personal data held by ee44.
• Right to erasure — in certain circumstances, you may request deletion of your personal data, subject to ee44's legal retention obligations.
• Right to restrict processing — in certain circumstances, you may request that ee44 restricts the processing of your personal data.
• Right to data portability — you may request that ee44 provides your personal data in a structured, commonly used machine-readable format.
• Right to object — you may object to processing based on legitimate interests or for direct marketing purposes.
• Right to withdraw consent — where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact the ee44 Data Protection team at [email protected]. ee44 will respond to all valid requests within 30 days.

12 Marketing Communications

Where you have provided your consent, ee44 may contact you with information about promotions, bonuses, new games, PSL betting offers and other news relevant to your ee44 account. Marketing communications may be sent via email or SMS to your registered contact details.

You may opt out of marketing communications at any time by:

• Updating your communication preferences in your ee44 Account settings.
• Clicking the unsubscribe link included in any ee44 marketing email.
• Contacting ee44 customer support via live chat and requesting to be removed from marketing lists.

Opting out of marketing communications will not affect your receipt of essential service communications relating to your Account, such as security alerts, deposit confirmations or KYC requests.

13 Children and Minors

The ee44 platform is strictly for persons aged 18 years and above. ee44 does not knowingly collect or process personal data from persons under 18 years of age. If ee44 becomes aware that personal data has been collected from a minor, that data will be deleted immediately and the associated Account will be permanently closed.

ee44 operates strict age verification procedures at registration, including CNIC-based identity verification for all Pakistani players. Parents and guardians who believe a minor may have accessed the ee44 platform should contact ee44 support immediately at [email protected].

14 International Data Transfers

In connection with the operation of the ee44 platform, personal data may be transferred to and processed in countries outside Pakistan, including countries where ee44's game providers, payment processors and infrastructure partners are based. In all cases, ee44 takes appropriate measures to ensure that international data transfers are conducted in accordance with applicable data protection standards, including entering into data processing agreements with all third-party processors that impose equivalent data protection obligations.

15 Changes to This Privacy Policy

ee44 reserves the right to update or amend this Privacy Policy at any time. The updated policy will be published on this page with a revised effective date. Where changes are material — for example, where ee44 introduces a new category of data processing or shares data with a new category of third party — ee44 will take reasonable steps to notify registered players in advance of the change taking effect, via email or in-platform notification.

Your continued use of the ee44 platform following the publication of an updated Privacy Policy constitutes your acknowledgement of the updated terms. We encourage you to review this Privacy Policy periodically.

16 Contact Us

If you have any questions, concerns or requests relating to this Privacy Policy or ee44's processing of your personal data, please contact our Data Protection team using the details below. ee44 commits to responding to all privacy-related enquiries within 5 business days.